What information I actually referred to when I decided to buy a “GOPRO” camera.

I think knowing a tendency of your purchase behavior gives you a clue to find your marketing solution. So, I always make it rule to observe what I actually did before I made up my mind to buy the product.

Specifically, when I decide to buy an expensive electronic appliances, a laptop computer or a digital camera, I need information based on various indicators in order to let my decision to buy it have rightfulness and I need something that will guarantee that my purchase decision is correct.

So, I am just going to show you what kind of information I was looking for earnestly to support my decision-making to buy “GOPRO” on the internet.

Price comparison at Amazon, Rakuten, and GoPro official site

I always thought about why the price of Gopro shown on Amazon was expensive and why the price of GoPro shown on its official site was cheap. What was actually the difference of the price of the products displayed on both sites?

I was wondering how much additional payment was put on its original price. For example tax, delivery expense and etc…

Is it possible to use a discount coupon prior to buying the product?

What kind of function is actually installed in this product?

I want to check all the functions of the product visually as easily as possible in the form that I can image how to use it intuitively.

What other accessaries are actually included with the main product?

If there are several versions of the product, I want to know what’s the difference

I don’t need any texting explanation but I need more graphic information that helps me understand visually and intuitively.

I want to try to touch and manipulate the product

As much as possible, I want to go to an electronic store that stocks this product but touch it and I want to know how I feel when I use it and I want to make sure if the product is just as imagined.

Looking for the similar product developed by another manufactures

Just think about another choice to make. In order to make sure if my decision is really correct, I look for the product developed by another manufactures to check if the product is just as imagined.

Of course, I’m going to compare the difference of the function between these two products.

This is all the things that I did before I put into action to buy “GOPRO”. There are actually so many things I can learn from my purchase behavior as one of marketing solutions.